Meet Our Founder
Jasmine Williams, RDH,BSDH, MHA
EXPLORE JASMINE'S HYGIENIST-CURATED FAVORITES →
Our Story
White Smile Shop was founded by Jasmine Williams, RDH, MHA, a nationally recognized dental hygienist, wellness educator, and entrepreneur. Jasmine created White Smile Shop to make professional-grade oral care accessible, affordable, and enjoyable for everyone. What began as her personal passion project has grown into a trusted team of dental professionals, wellness advocates, and product experts serving customers nationwide.
Jasmine’s journey began with a love for dentistry at a young age. After earning her Bachelor of Science in Dental Hygiene with honors from the University of Texas Health Science Center at San Antonio, and later completing her Master’s in Health Administration, she built a strong foundation working in both private practices and corporate dental settings. Those experiences shaped the way our company approaches oral wellness, education, and innovation today.
When the pandemic transformed the dental industry in 2020, Jasmine and our growing team shifted their focus toward digital education and online wellness resources. Through engaging content and educational videos, they built a trusted community of more than one million followers who turn to White Smile Shop for real, science-based oral care advice. What started as one hygienist sharing professional tips has evolved into a nationwide movement that empowers people to improve their smiles and confidence.
Today, White Smile Shop is a leading oral wellness and self-care brand that curates hygienist-approved products from trusted companies such as BURST, GuruNanda, and Wellnesse. Our product team researches, tests, and carefully selects every item to ensure it meets the highest standards of quality and effectiveness. From whitening essentials and electric toothbrushes to complete oral wellness bundles, every product we offer is backed by professional expertise and genuine care.
At White Smile Shop, we believe that a healthy smile is the foundation of total wellness. Our team is proud to help people across the country discover professional-quality oral care that fits seamlessly into their daily lives.
We are more than a shop. We are a growing community of dental experts and wellness enthusiasts who are committed to helping you smile brighter, feel better, and live well.